This Design Tool designed a series of workshops for IKEA & SPACE10. The workshops created a mutual understanding of future customer expectations and how IKEA should engage with customers and communities in order to create beneficial customer experiences in the future.
The workshops were a balanced mix of inspiring talks, co-creation sessions and creative exercises with an outside-in perspective. The strong focus on future customer centricity created a framework for the participants to ideate on one central question and funnel their most promising ideas into concrete pitches.
All ideas and pitches were actionable and have been implemented into actions plans and roadmaps internally in IKEA.
All workshops were designed in close collaboration with SPACE10. SPACE10 is IKEA´s external innovation lab, located in Copenhagen.
All photos used with the courtesy of SPACE10 and Lukas Renlund.