Creative concepts with a positive impact on society
DR P3 is a radio station in the Danish National Broadcasting Corporation. P3 specializes in popular music from both established and upcoming artists, together with popular entertainment shows and hourly news bulletins.
This Design Tool designed a co-creation workshop with the purpose of developing creative radio concepts with a positive impact on society. The concepts should create engagement through relevant activities and events.
Each group created a strong visual concept and presented the societal benefits in a pitch session. The concepts were included in P3´s idea bank for future radio programs.